For Irene Lovett, interior design isn’t just a profession. It’s a natural extension of how she sees the world with a focus on fun, color, and personality. As the founder of Los Angeles based studio Designstiles, Irene has built a business around bold ideas and client centered spaces that stand apart from the crowd.
A Nudge from Family and an Early Start
Irene’s journey began with a simple car ride and a surprising suggestion from her aunt. As a young girl, she was asked what she wanted to be when she grew up. When her aunt said, “I think you should be an interior decorator,” something clicked. That moment planted the seed that would eventually become Designstiles, a studio Irene founded before turning 30.
From Kids’ Rooms to Full Remodels
When Irene first launched her business, she gravitated toward children’s spaces, drawn to their playful energy and room for imagination. That early niche helped her establish a distinct voice, but her scope quickly grew. A partnership with a remodeling focused platform introduced her to large scale renovations, where she embraced construction and architectural coordination with the same enthusiasm she brought to styling.
Finding Inspiration Again
Like many creatives, Irene hit a period where design started to feel repetitive. Instagram was filled with the same trends and finishes, and she craved something fresh. That spark reignited when she began exploring international design, especially work by Australian designers who were thinking outside the box. The shift helped Irene reconnect with what made design exciting in the first place.
Building with Collaboration and Care
A big part of what makes Designstiles successful is Irene’s emphasis on collaboration. She has long standing relationships with tradespeople and vendors who bring trust, quality, and consistency to every project. She credits these partnerships with helping her deliver on big ideas and maintain a smooth client experience.
Leading with Confidence
When asked what advice she would give to new designers, Irene doesn’t hesitate. People are hiring you for your vision. Go with it. Don’t hold back. That mindset has defined her work confident, creative, and full of joy. It’s a message she carries into every client relationship and every space she touches.
